The Berney Parametric System

Generate complete, executable public opinion strategy playbooks using the methodology of Edward L. Bernays.

Not marketing advice. Not generic tips. Full 10-phase engineered strategies with events, timelines, budgets, task lists, and reasoning.

What You Get

10-Phase Analysis

Actor definition, public mapping, stereotype audit, herd dynamics, force analysis, motivation, events, channels, budget, and ethical verdict.

Engineered Events

Not ads. Concrete, visible, newsworthy actions designed to create public opinion. Each with news value scoring, budget, and risk analysis.

Executable Task Lists

Week-by-week task lists with owners, deadlines, budgets, and deliverables. Hand it to a team and they execute Monday morning.

Ethical Screen

Hard ethical gate: if private interest and public interest don't overlap, the system refuses. Transparency and verifiability scores included.

Adversarial Modeling

Predicts opposition counter-moves and builds pre-emption strategies. Every playbook includes "what they will do and how we respond."

Export & Track

Export as PDF, JSON, or Markdown. Track execution with task boards, timelines, and budget monitoring.

Ready to Engineer Public Opinion?

Describe your goal. The BPS Engine will generate a complete strategy playbook in minutes.

Start Your First Campaign